Milton Pedraza is founder/CEO of the Luxury Institute
Preparing to reignite your luxury business post-pandemic
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"d26b825058ccc05f00e20b9d766c487a","s":"350180574cbb2493"}