![London's Fortnum & Mason department store has kicked off its Christmas countdown](https://cache.luxurydaily.com/wp-content/uploads/2016/11/Fortnum-Christmas-Shop.jpg)
Preparing for the digital holiday rush
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments![London's Fortnum & Mason department store has kicked off its Christmas countdown](https://cache.luxurydaily.com/wp-content/uploads/2016/11/Fortnum-Christmas-Shop.jpg)
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