Kyle Henderick is senior director of client services at Infogroup's Yes Lifecycle Marketing
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Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No 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","iv":"238fdcf714b1a07641c53352bde32117","s":"a26ebedbed72a6b1"}