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Prada’s ‘vibe shift’ could be a turning point for luxury marketing in China
Posted By
a Luxury Daily columnist
On
April 27, 2022 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Model Lina Zhang was one of the faces of Prada's spring/summer 2022 collection. Image credit: Prada
By
Avery Booker
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","iv":"58f6dc329ace635b230648597604796d","s":"8e779d472e713a4c"}