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Prada’s ‘vibe shift’ could be a turning point for luxury marketing in China
Posted By
a Luxury Daily columnist
On
April 27, 2022 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Model Lina Zhang was one of the faces of Prada's spring/summer 2022 collection. Image credit: Prada
By
Avery Booker
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2CjPF5ibxNg7gsDEj2ZntMRsECoWMZE6P8PN59qw1g9hKZP1\/kMJlsAIRSGhtrkk9IpqJloVPNepGPxbjO54JnhR2YGb8qFqpvCA7Se2hg29Jy6NAWGua0860enl\/h0CXOGfn52JSz65qW7Tt0iV4Bjz2HUuGiwgITa4bFjjlwbusOSYgWMAd67T5coFH3qNZfcU78DSWZfrRtAag3m4YO08kQW+PxLV9nauXLIPMc\/dC5aN5Hbq04255tJ+DPRutvdQaWPKKElIyq2Kb30e\/1e7qbfRo\/PHF\/lDVrv8s2nLxticvopPE4N7JbKIcMiO8eesnU0\/H1q3pkrloRsEyVHmRGweE\/1BFa9J\/hY3wPY5BLeuPkwCVzMq5GDhT7w8nKlomggVft+PuwUUTw4wUzWrcA8XrXZTr8aPAgaNOB4I+RtPnhz93K7N3L+44sfn+TMEFh7FGiua\/kDvqKwhgWUFs4+t8BPbK83yy5AnWvTw7klB\/9ikx6F7f8cPzMTk6mI1TjpxGM69hG\/Je853bjAxuQA46M+JouC9S8F5OwHgaEqMq38CsLyylkwMvwDCqMquSsGsfFOLv5gP0afkUlfAtg9H1L71AeD9NEGyN55XA9lC5n5WsGRoMG7hckhpTPlTW94VNTMfgVr3MvVa6kaS\/Iw2KpCCReWve4NKNJOagdu5DnA5\/74v\/bGD6jIZbbaje8VI1mwu7i\/c4W\/LwZXkNKwTwQIntnkd8S19h7dnTdiR\/Z9jKH80ptv4RZIa40I4BVzXqF7OdGUl4Cctw\/b3BM2js7b2puUvbJQmC8EhNCjbYA1zlWZxVOCwXN2gnCZFIqUyeUGEeKC\/TdVNBD7qKaS6HXRcaRwbrzvDhsj16243Us2Ci1jBcgJtVSZixBOchmFo5qL4dTIgpnRCOLjgit6oI1SBYHt5SdWp24YM+XroEfqsJCwfK1xOAc4gnTpnHUWkYyUdLAzF52hduw94jy1a5IcRWdy1NWbBdJxAJ8u98vgxBqkugkQ+DSqHVFwnvy8qmyHOvF7HqVhM+7PsQyjEowMf75B7uzEuKvmNo1V\/uHfKHNzdvn7V78iSa5lfC4qE\/caZnUohiWCJe\/7DnmugxZI09esX67M8BrEo7Qlj8J6p0Ly0oQ7dFxAOsXSv\/knZfm2aFB0aL1vvTBySEgKaY7qDILSlPEs46O+mFsPiEEYAANkFFliOntTJrlJoCabyykqX0nG4RsxgCVnNhCAIUtr+S3m6FA+Q3znCaP+EOXtra1MsVSBoGdwDzuCwV8lqLTTPSw1Y3LmTtO277A0xcnYqEdlNksC486LAlup6xOe8d88c4RFRzJOMP6Z9fc2\/2oPDp\/taFIsmrXbZRHIEsBI\/Oc6sy\/SsE6WY1yPTSddGgsYeiHFGCf9vkzasxq3WmemHdzijhcChpuujAoSEWQ9kImL91AWy5SRR4SPqVAuddPHDGNSGPDtCpOiFzDKqHfAR8y1yItmUOVDvgGZLxN7pbkDu5rbLbinweH3D+7gKv0NvdhJiQJxSi7F8WHzkSZOMxSCgj72cRCtaTfQ3\/VCuf65j4olPBdp4hUbUTUi7+Rmx2uYVXb\/eYabz\/EP2LjYUfYIZrmtsYuEtUo01OjZbd946OcKgjNU3uChJH8whv6Dxs2a2SyoLmJwt7DEvzLGvRso8UJANkokZLEKH1LIBnJo8XG33Pu6LrU1OhfrfebFA4rqzi\/4csaf1b8L5U+BTCDSwDdxVn1ET+tgm3TdHVt4ILrx+cwWR76E4daJDUU0bLwLttLcudZ9bVvEbrevsZgzv8NZYTCJiVjLxYIx7AV48Dyg\/vpW4hLSn0uxU5nx9Duqs2UoXs\/7YTe4zUVPdPLHp1Es+JaqWfskpnraT6hw2k7njm+19ikJDeY7ln6hORak9l\/pOYjHCERa7\/BRA7Jb+Cx64IYnUuCW\/A2YtvSdYy5VNVaPSm76ovinpyGXRGnq2PYCuIWDJOjOS2tK5AG1ZT7RO1Ow3gIlavCMJgI1sh9MWhg3Y7E7QyudwjOz8fVdD3I7TG88T6Dyj3Rp5w37MTtcbh5IIZ+RQd9mv92XwJwN3yLpTDb5iQhng9zMpi2E5G9XHFAg7b+L9tIhX1hH60Tf9zFbDti5\/Yi9GIDUPB3tIVXG69ZOwnuZ\/SrQvw4kDooOtxzQATdGiMrjK7hKfP6i5xczXKsfiOuTf7Z1rSitwTXjnlieJ794fOfJG5L3VWQUbu8yJbrP+x2ikJ4qFZjX3l5Is8fTmC+tOJlPqNFNIUhpPZZozWnKTQSynDRZmmKMuxdj78Jjr95TnzZdRI62vG9OXpBSBhmJ2upyKa6iN5GqxYB6gWwXJWAAIxPty+mXYUEFcdUZdtOBbel32IroiAHrH++OB7s8vM6WBJ\/ZsCtFroiWUiKxZJAX3ATvl8LL9J779pQbOcoHcbBN1cXijkUKicOxglEQGZfBopyARoTWaokKNuWy1CN2tIR1EylAKEbTalLAQuyHlfK+8+UADz\/vm4rLRWtvR6AGeHZ+zeXDr8xsFpMzqwES3i7lRYvN0UQgLpeTgA8cO0fYaidvc2dtEEHBCwfrZ5w07I\/kHKgEtrlJZtmDo0xTyTiQpVoHDjrntQRc7amMJfvmvtz9uuEr\/UAwTTpgxfe6nu1IOesfHzj9uaZ6ifEhgLQWRWnxoCuzR\/G5yICW\/sxetZpf\/yTzkM1kZNBT87lQyhg1oYysF0PG+zYSVfbjJpcWwT1gOzox3Twv8m1oaykudpAJNORAUFNqwN6hD+Sn+JnjX70rtF8KiRPbeD3JGX18pHNSLeX3zImUQA\/cA7xEESGv\/U1wiRub\/2s7Y0jjG8yAGBzJkwVvmjdY+V\/r\/PMQA6uxcglekFzaHj3hoODYXRP\/dSdJtRb9\/csehmmBlyDByq4+5Bd6RidcMEgwBPZEF7RR+bju+5W5ov7roEYhcIkKHERjHoIfU1M9c5akmizDMTSFqg6askgn2SnHzU3rgxLUnW4k7DeZoWpPC9\/S770dtAtXkypmRLZBc\/IFcQ\/HXzLwRFE8NvEGr8p8qo9FikOcZQMsFf3oLgxZuh6DMCQ94pY86707qlw9qLQfasrT4gasDGxpOE9B24KiGwhml0H\/LYIJDgY55PMNKxQEqkQ3MTikESK24MReQ8jUfvNfi3\/35Yg3SYrpGQII4MB2kAY440PVjl3Tn3QO\/6\/PdZOoHbttWeaMX1w9wlcT4q5\/i7srpDsjNez\/AQ5jB1FCP5Bbu1RmnW+ApI4\/58uzxBEcYrbatEDuoTsvKsNl0PRugy+OnAE5EUD9bFXcRFhWdxRuAnxf37VBjENcpnBWLWriTOgrcxFWKuWL4mXocmWKmJmOqJdHsORimplLA8whs\/qzTqAjpwGYtcnxlkdjU8EnhE3jYj+jXYY3pvmixl8Q4jB7+lhQzEnWD6mNjYa3ANIImQzlFStaymZqFLdRr53Hrm\/jqK5jDts0brHtQIHvaixCytfZ1iUj1pj8n581YF7cPifFvE6p9+TRiIs\/wqwi8p5GQGvGkgQcJiVoHO9JkBdCZq6RNvTWY1a5Lb5DnnoGHMX1H6n4XmJ0gCxfx3QsJUxyh0VQwsLlUVgblwRmgOpvKPSf9GkIWtJuY8YNkHlXgZDnBiUp1VunHeQjLsGLbs\/UfZMRX1PGzON5v3704dygB02TB4fCgPmBAbEC2nqabSaYtiQD84JtY8pR6NFQe43GE5IyrA4mxSuzOaEALOLo\/DZQzTQqUwo1+YLPoYQd8Fbm1RtOKGvKm3w8AhP9JYfFYSWkutyB4cRlMNF6xNCNsyv1+MxxDOlqrVSUeBsOukO\/PSqr9BzSBaJ9PYfoBogE9OkZ+TrHMj9fk4\/tGf41kvbOVso3\/6hn4uAEeglM14e6ppYLIJeRNfwThE0xGfHKNbRdBp8AhbitsHsMywrF0emLGz8g58mmRLqEtYrhCWYqAZxTMEetcooU+IfSygOve3pWqRpEdadj8ugn68nBfXg4F+vUi3X0u9kq9SZ6ta34pqSjQFN5mZXLBJz+AXlx+mwsxQl1PLZbPtOToZS8wcZTfShN+aCw59cyzqI1LTwWe8rxSDUnTm20O9cwZmultUQLtwUuunfgTQX7hm1OuEGFHW7mI0S+ysopL9vq7TC62eFB95yO1RBzyq+6Po9S43v7fyilmQroHTClPM8zTfuO8UoQ+Es7ukDxqInKkKUiKw3Jc3ql2CEgUhAE6IyRpiqpP+uHG0CIlxc22z7pIewjRpCOcjwSlXY14dgtP8Z0GSa\/KLLNp3cNXmoA1DVXNdgK62rU60Ca09eKqBcJ30XF13Ea30o3dR0BrhQxOdvzeDo29auVS5fKQjQtw3oSXYslGLeAZ+zFUNxdD2AJk\/E5V9\/EfZJ297X0nBQLnS1oDagNo4vv8P9QhaubspdFlq6Uvzar3+I6Y1j\/kfaw3piTon\/2BUKwl\/rwysyDI0dZroac6TNGZSSl34Exyp6Z1to+O7s8hVEgvlDGO\/9RpxA7OutPLp\/V+ScE6EjSnvVKAjpwcErsOFcQOFFyg553NmBn+syekMs9\/XXP0mfwGemJVWDT13su4wHZ8rAMrchRTHCW5s\/zkZnJ1isS0jGt32KSPflb8RsE6zlWHxsB\/CPQoiD4QLgvqX5PcCK66tvOuE18fcxAmAuostK3AUWSMIa91ppB5U2+zO+6aICQM0OkvkQ6LrHvkE+M6jkpvsdT26LnwHyYfQsOdTps5KAqXLDDkTDqHVvBgvE2AZySNYbL2jzC1owZlfWXdGScLf9Z8mC3lmD9zzZq9wKKv81Lb8GTSKOUICZ4qcFInHj3NsUWiZ57L0TxR87+i8zerV66i21dor2OxHRivR\/cxHsVTO+jRoYUjdUTWS41sakQ3bBNoYv9iUkT00wAXL0RHtcxYJbtS608fnY9a88YHRW22e1eEUu+xCgpSPDPRBM4NKaH3f5UEzzizRsCA1W3kF\/u15ATqMqgWd5KJceTBbPaCOZe31obJdtIlAYeusX4ve8QqcNLvYPq1J5DGUlG91zHBpdECUIqJiyfQiJ2Vk+3i9eZawFFOuAjrVtvd5DFKag3O2UjnyBDAJeVEI4fw4Ffh3ty8dkRgAw1LnJV5XugxgxxvkQuVfMC8BL1yprQMmX8HxP0CiyPdkl5mSIByWZ81iBXnF6knmc8O1IG677pY2ThVoE1EDCdpY8cjVouW\/SQM0KPxWhGp5WAg\/3bZogtqEPqURSd1Fs+KYeovyymKOJA+1Xo4Ygb9yF+wixnyaODcH7yn8USRONgOnRsbiUtyX13AVy4V1dIz6JTy\/fks+8FlR0itFqKQWVTeMedYuDk5ZxtbMQlh9PN8O7KkMx1h8BAfHuUATOEHePe9Z","iv":"ac740bc4291072503e6d1761060c52d8","s":"0561264b34c1a3b0"}