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Prada’s ‘vibe shift’ could be a turning point for luxury marketing in China
Posted By
a Luxury Daily columnist
On
April 27, 2022 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Model Lina Zhang was one of the faces of Prada's spring/summer 2022 collection. Image credit: Prada
By
Avery Booker
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","iv":"ca6b4d58cf024d2fb817c36ec2f49342","s":"66b46c92da1ab50b"}