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Prada’s ‘vibe shift’ could be a turning point for luxury marketing in China
Posted By
a Luxury Daily columnist
On
April 27, 2022 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Model Lina Zhang was one of the faces of Prada's spring/summer 2022 collection. Image credit: Prada
By
Avery Booker
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","iv":"68b5c02c6403653462cf448cf3391860","s":"f67e971861bd5d95"}