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Prada’s spring/summer menswear campaign puts focus back on clothing

The initiative aims to spotlight the clothes on the actors, rather than the other way around. Image credit: Prada/Willy Vanderperre The initiative aims to spotlight the clothes on the actors, rather than the other way around. Image credit: Prada/Willy Vanderperre

 

Italian brand Prada is enlisting Hollywood talent for its spring/summer 2024 campaign.