- Luxury Daily - https://www.luxurydaily.com -

Prada Group partners with Adobe to up online, bricks-and-mortar CX

Adobe's Creative Cloud and Experience Cloud programs will help all brands in the Prada Group portfolio to create realistic retail simulations, product prototypes and real-time personalization across platforms. Image credit: Adobe Adobe's Creative Cloud and Experience Cloud programs will help all brands in the Prada Group portfolio to create realistic retail simulations, product prototypes and real-time personalization across platforms. Image credit: Adobe

 

Prada Group, namesake parent company of the Italian fashion label, announced it has furthered its relationship with Adobe to enhance its customer experience in both the online and bricks-and-mortar spaces.