![Prada takes its acronym campaign to the next phase to make its spring/summer 2020 collection stand out. Image credit: Prada](https://cache.luxurydaily.com/wp-content/uploads/2020/02/Prada-acronynm-campaign-021820.png)
Piggybacking off its men’s and women’s spring/summer 2020 campaigns, Italy’s Prada is now inviting consumers to create their own personal acronym using the letters in the name Prada.
Piggybacking off its men’s and women’s spring/summer 2020 campaigns, Italy’s Prada is now inviting consumers to create their own personal acronym using the letters in the name Prada.