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Prada enters beauty with L’Oréal deal

Prada, with its L'Oréal licensing deal, takes next steps to diversify product offerings to include beauty care products to support its apparel, accessories, leather goods, footwear, food and fragrance lines. Image credit: Prada Prada, with its L'Oréal licensing deal, takes next steps to diversify product offerings to include beauty care products to support its apparel, accessories, leather goods, footwear, food and fragrance lines. Image credit: Prada

 

French cosmetics giant L'Oréal has signed a long-term deal to create, develop and distribute luxury beauty products for Italian fashion label Prada.