Vanessa Horwell is chief visibility officer of ThinkInk
PR and media in rapid mobile-powered transition
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"0d765aeed2bf8a4b7005dd0324226b12","s":"0d61f50b1b7ed7f8"}