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Post-work shopping may suffer once stores reopen with fewer office-goers

The COVID-19 lockdown has meant that digital has more say in conversion to in-store and ecommerce sales. Image courtesy of River Island, Qubit The COVID-19 lockdown has meant that digital has more say in conversion to in-store and ecommerce sales. Image courtesy of River Island, Qubit

 

Comparing shopping trends mid-April through mid-May through the COVID-19 lockdowns has unearthed online behavior that will likely shape in-store retail strategy once bricks-and-mortar operations resume in most cities worldwide.