Post-COVID-19 consumers will continue shift to values-based, digitally-savvy brands: Forrester
Posted By Sarah Ramirez On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"330758134273e05eb27a582fcd6dcbe3","s":"d44de8b16ea8f30c"}