- Luxury Daily - https://www.luxurydaily.com -

Porsche presents themed programming at IAA Mobility

The brand celebrated the premier of the vehicle 60 years ago at the event, making this latest activation sentimental in nature. Image credit: Porsche The brand is welcoming consumers to a giant, walk-through booth modeled after an anniversarial model at this year's event. Image credit: Porsche

 

German automaker Porsche is making interactive marketing moves in Munich.