Making the right call. Image courtesy of Michael Kors
Popular as it is, brands are not spending enough on mobile
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"f8fa856ec00a0ccad9086f9aed64294f","s":"52b05ffeb1538759"}