Preppy apparel retailer Polo Ralph Lauren Corp. has made mobile fashionable with the launch of an iPhone application that lets users experience the glamour of the Ralph Lauren Collection on the Apple device.
The application invites Apple iPhone users to view Collection styles that are currently in stores via video highlights from the Fall 2008 runway show. It also offers a look behind the scenes with its Backstage Pass photo gallery in addition to full run-of-show video and Lookbook feature.