Playing to ego: Targeting the new generation of ultra-high-net-worth individuals
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"e94b2736d1a8a21f4f128eec9a29316c","s":"22d4587a5047ae57"}