Christian Ward is head of media and marketing at Stylus
Playing to ego: Targeting the new generation of ultra-high-net-worth individuals
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"36ff97d91915681e28e429b80c2ff381","s":"a9fa11e11291267d"}