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Louis Vuitton embraces spirit of travel with aromatic marketing effort

Headed by Paris-based film director Neels Castillon, the “World of Fragrances” was shot in ​​southern Europe, along the Mediterranean, a popular summer vacation spot for locals and tourists alike. Image credit: Louis Vuitton Headed by Paris-based film director Neels Castillon, the “World of Fragrances” was shot in ​​southern Europe, along the Mediterranean, a popular summer vacation spot for locals and tourists alike. Image credit: Louis Vuitton

 

French fashion house Louis Vuitton is showing off the immersive quality of its perfumes.