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In the wake of fall fashion week season, brands that chose the hybrid approach, fusing physical with digital, performed better than those that produced a strictly physical or digital event, according to a new study by Launchmetrics.
By Nora Howe
In the wake of fall fashion week season, brands that chose the hybrid approach, fusing physical with digital, performed better than those that produced a strictly physical or digital event, according to a new study by Launchmetrics.