Physical and digital blending must be balanced
Posted ByNancy BuckleyOn In Advertising,Featured,Industry sectors,News,Retail,Software and technology | No Comments{"ct":"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","iv":"765e418aabfa6eb004a3b96d7b5c509d","s":"9db2993506d57941"}