![The importance of switching to online is becoming abundantly clear — sales of apparel and footwear are set to shrink by 27 to 30 percent in 2020 year-on-year, according to McKinsey & Company. Image credit: Saint Laurent](https://cache.luxurydaily.com/wp-content/uploads/2020/07/luxury-society-070620.png)
Personalizing digital engagement could save luxury fashion
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Internet,Mobile,News,Retail | No Comments![The importance of switching to online is becoming abundantly clear — sales of apparel and footwear are set to shrink by 27 to 30 percent in 2020 year-on-year, according to McKinsey & Company. Image credit: Saint Laurent](https://cache.luxurydaily.com/wp-content/uploads/2020/07/luxury-society-070620.png)
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","iv":"17e7277816efb0bdc2b37bfb9be64548","s":"f2dee6e39424758d"}