The importance of switching to online is becoming abundantly clear — sales of apparel and footwear are set to shrink by 27 to 30 percent in 2020 year-on-year, according to McKinsey & Company. Image credit: Saint Laurent
Personalizing digital engagement could save luxury fashion
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Internet,Mobile,News,Retail | No 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","iv":"9fc4425751074856fdccf857fd769fe6","s":"9506f078361bf78d"}