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Personalization should straddle line of creepy versus helpful

Posted By Brielle Jaekel On In Featured,Industry sectors,Internet,Marketing,News,Retail | No Comments
Collective Hotels & Retreats looks to personalization without being overly intrusive. Image credit: Collective Hotels & Retreats

 

By Brielle Jaekel

NEW YORK – A panel of executives in luxury fields revealed how to carefully balance the line between helpful and creepy when it comes to personalization in marketing through the use of data.