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Personalization is key for beauty omnichannel strategy: L’Oreal Luxe exec

Posted BySarah JonesOn In Events/Causes,Featured,Fragrance and personal care,Industry sectors,Marketing,News | No Comments

 

By Sarah Jones

NEW YORK - Luxury cosmetic brands need to focus on a customer-driven messaging strategy to see results, said a L’Oreal Luxe executive at Luxury FirstLook: Strategy 2014.