Personalization, gamification top differentiators of loyalty programs
Posted By Sarah Ramirez On In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"a884aa722b6f99624401564e9c7eec76","s":"448bd3aa60d3b555"}