Michelena Howl is senior account development manager at Liveclicker
Personalization can work between retail merchandisers and vendor brands
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"d4e038186e90a5ddb3ab1cf7e7e0f1d3","s":"7fbf4b66fd252fae"}