Personalization can work between retail merchandisers and vendor brands
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"0a30e8a1621a6746b987abbf7aa255e8","s":"1c6d2aa07bdc1a99"}