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Penhaligon’s invites buyers backstage for fairground-themed campaign

Posted By Marybeth Connaughton On In Advertising,Featured,Fragrance and personal care,Industry sectors,News | No Comments
Fairground artist Amy Goodwin's circus aesthetic allowed Penhaligon's World of Wonder gifting collection to be viewed in different 'tents.' Image credit: Penhaligon's Fairground artist Amy Goodwin's circus aesthetic allowed Penhaligon's World of Wonder gifting collection to be viewed in different "tents." Image credit: Penhaligon's

 

By Marybeth Connaughton

Over the most recent holiday season, British fragrance house Penhaligon took its wearers to the circus with its World of Wonder campaign.