French journalist Stéphane Bern narrates Parisian department store Le Bon Marché’s history in weekly episodes posted on Instagram, YouTube and the 24S.com site. It is in line store owner LVMH's mining of its various brands' archives to keep audiences engaged as the COVID-19 lockdowns continue in key markets worldwide. Image credit: Le Bon Marché
LVMH-owned Le Bon Marché is running a video series online that enlightens viewers on the origins and story of the world’s first and still active department store that got its start in Paris in the second half of the 19th century.