- Luxury Daily - https://www.luxurydaily.com -

Pandemic disruption will create trust issues for customers into 2021

The Four Seasons app lets guests check in digitally. Image credit: Four Seasons Brands will have to continue balancing safety measures and customer experiences in 2021. Image credit: Four Seasons

 

The global pandemic will continue upending customer experiences into 2021 and brands should be responsive to this fact, according to a new Forrester report.