Published: November 16, 2010
Conde Nast’s Women’s Wear Daily has lured nearly all of the world’s major luxury brands into advertising or promotional partnerships as part of a multichannel blitz for the publication’s 100th anniversary.
Published: November 4, 2010
Only 21 percent of luxury retailers currently let consumers complete transactions from mobile commerce Web sites or applications, according to FitForCommerce.
Published: October 29, 2010
Italian fashion house Valentino is promoting its fall/winter collection of apparel and accessories and raising the visibility of recent fashion shows with an application for the iPad.
Published: October 14, 2010
Louis Vuitton, Ralph Lauren and Coach have the luxury sector’s highest digital IQs because of their attention to social media and mobile, according to L2 Think Tank.
Published: September 28, 2010
Thirty-four percent of affluent Americans have downloaded mobile apps to their smartphones and 11 percent plan to in the future, per the Luxury Institute.
Published: September 20, 2010
Giorgio Armani Beauty is targeting iPhone users with a new application promoting its Acqua di Gioia fragrance.
Published: June 11, 2010
The luxury market has finally made its way into the mobile space, albeit mostly through iPhone applications. It needs to do more.
Published: September 24, 2024
Activations from luxury labels dominated this year’s Olympic Games, outpacing ads from sportswear giants that typically headline the competition.
Published: August 12, 2024
The Italian fashion house is working with luxury pet brand Poldo Dog Couture to promote a selection of pet apparel and accessories.
Published: July 17, 2024
The French fashion brand is promoting a partnership with the luxury resale platform.