Audi taps Stephen Colbert to win affluent fans in sailing sponsorship
German automaker Audi has partnered with Stephen Colbert in the Charleston Bermuda sailing race where the comedian will be the honorary captain of the boat.
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Luxury Daily, April 4, 2011 – Dior continues fragrance push with digital flaunt
Mercedes-AMG model makes South Beach debut for polo event
Eyeing a natural fit, German automaker Mercedes-Benz is raising awareness and showcasing the new 2012 CLS63 AMG model to southern Florida car enthusiasts at the Miami Beach Polo World Cup for a second season.
Luxury Daily, March 18, 2011 – Neiman Marcus challenges in-store customers to earn mobile game rewards
Why video is the DNA of online marketing
Luxury brands must incorporate video into their online marketing, using it on their Web sites, blogs and social media pages to entice consumers with visually appealing rich-media content.
Diane von Furstenberg shifts from catwalk to bedroom with home collection
Backing up the notion that everything happens in bed, designer Diane von Furstenberg is moving into housewares again with a new home collection exclusively available in Bloomingdale’s.
Luxury Daily, Feb. 14, 2011 – Is Fashion Week’s increased inclusivity diluting its value?
Luxury Daily, Feb. 9, 2011 – Luxury consumer spend up 4pc year-over-year: study
Luxury Daily, Feb. 4, 2011 – BMW opts out of traditional channels for campaign promoting ActiveE model
Luxury Daily, Feb. 2, 2011 – Mercedes-Benz 360-degree marketing strategy increases sales 14pc