With U.S. consumers hesitant to start spending again, luxury brands should focus their marketing efforts in emerging markets, such as China, Brazil, Russia and India, according to a study by Boston Consulting Group.
Luxury conglomerate Compagnie Financiere Richemont is continuing the battle against counterfeit luxury products with a lawsuit against a Pakistani Web site that it claims is an unauthorized retailer. How far do luxury houses have to go to protect themselves?
British department store Harrods launched a comprehensive multichannel campaign to promote its new men’s shoe salon at its Knightbridge store.
Automakers such as BMW, Audi and Lexus have three of the four top Facebook IQs based on innovative tabs, personalization and engagement, according to a study from L2 Think Tank.
Augmented reality is here to stay and will make an impact on luxury marketing, according to industry insiders.
