Mobile technology has caused Fashion Week to evolve from an event that was attended by industry insiders and written about in the following month’s high-fashion magazines into a week of celebrity-studded affairs that are blogged and tweeted about instantaneously.
Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a study by eMarketer.
Luxury brands that are looking to implement social video into their marketing campaigns need to keep the creative engaging and provide a reason for the content to be shared.
Luxury brands such as Rolls-Royce, Porsche and Ralph Lauren solidified their authority as masters of Web site response time and availability, based on the findings of a study released by AlertSite.
The number of affluent consumer households in China will increase by 52 million in the next decade, according to a study from the Boston Consulting Group.
Luxury brands Bally, Chanel and Tory Burch topped the charts for the highest overall composite Web site scores for their easy-to-navigate, beautiful and helpful sites, according to a new study from the Luxury Institute.
Luxury brands often count on flash-sale sites to move excess product at discounted prices. However, if these sites are better-organized and provide a more pleasant online experience, why should luxury consumers buy full-price?
Ultra-affluent U.S. consumers choose Amazon.com as their preferred online shopping destination because it is easy to navigate and does not use Flash, according to a luxury tracking study from Unity Marketing.
NEW YORK – An authentic narrative is an important and integral part of all marketing strategies for luxury brands and to develop this successfully, brands should bring in content specialists, according to an expert at the Luxury Interactive conference.
