Luxury Daily, December 7, 2011 – Marc Jacobs taps into consumer-curated content for holiday campaign
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Nov. 30, 2011 – Why the sudden obsession with luxury footwear?
RSS | Advertise with us November 30, 2011 Read more on luxurydaily.com | Advertise Newsletter signup for latest news HEADLINES SPONSOR Today’s headlines Why the sudden obsession with luxury footwear? BMW Group furthers social discussion with limited-edition graphic design book Bergdorf Goodman pulls out the stops for resort magalog Hugo Boss builds community, […]
Second-tier cities most lucrative China sector: ICLP Loyalty
There are so many parts of China with different demographics, brand affinities and cultures that luxury brands often do not know where to start. Moreover, luxury brands often apply the same marketing techniques to each area, which is a mistake.
Moët & Chandon offers customizable bottle in time for holiday gift giving
Champagne brand Moët & Chandon has released a limited-edition, hand-crafted gold bottle that celebrates the history of the family brand and allows customers to personalize the bottles with a special message.
Tag Heuer cuts Web site response time by 4.3 seconds in Q3: study
Luxury marketers Rolls-Royce and Tag Heuer have posted the fastest Web site response times in the third quarter, giving them an advantage over competitors that may miss transactions due to impatient consumers, according to findings from a study by AlertSite.
Burberry bespoke trench coats show major shift in brand strategy
British fashion empire Burberry is now letting online shoppers design their own trench coats in a rare move that the brand says will further its status as the ultimate authority in luxury.
Segmenting the affluent market key for luxury branded growth: Ledbury Research
LONDON — Luxury brand marketers need to stop thinking of the affluent population as one group and try to understand the different cultural aspects, life styles and spending habits at play within the various levels of the world’s wealthy, according to a presentation by Ledbury Research.
China offers quickest growth in emerging markets for luxury brands: Luxury Briefing Wealth Summit
LONDON — China is the No. 1 market in which luxury brands should currently be focusing their attention because of consumer desire to both buy products and invest in upscale companies, according to a panel at the Luxury Briefing Wealth Summit 2011.
Luxury Daily, October 12, 2011 – Burberry, Gucci maintain digital domination: L2 Think Tank IQ Index
Aspirational male consumers increase luxury goods spend by 156pc: American Express Business Insights
A boost in luxury spending has come from an unexpected source, with findings showing that average consumers have dramatically increased their purchases in luxury fashion, while affluent consumers have decreased, according to a study from American Express.