Luxury marketers such as Tiffany & Co., Louis Vuitton and Cartier featured advertisements in WSJ. magazine’s annual “Innovators” issue to reach the publication’s affluent readership of leaders and influencers.
Hermès, David Yurman and Omega gave a final push of brand awareness just in time for the holidays in the December issue of Condé Nast’s Architectural Digest to stand out among competitors and gifts featured in the issue’s “Ultimate Gift Guide.”
Swiss jeweler Chopard is celebrating the anniversary of its Happy Sport watch through a mobile application that lets consumers personalize their own timepiece and explore other custom creations.
Luxury watch marketers are coming together to target affluent New Yorkers for Madison Avenue Watch Week 2013 presented by The Wall Street Journal.
British apparel and accessories label Burberry is adding personalization along with mobile and digital touch points to push its autumn/winter 2013 collection.
Mobile became a vital channel for luxury marketing this year with many brands using the medium as part of all-encompassing campaigns or strong standalone efforts during the fourth quarter.
London-based department store Harrods is engaging its Facebook fans each day leading up to Christmas through a trivia-themed Advent calendar located on a Facebook application.
Affluent consumers are 40 percent more likely to make a purchase on a luxury retail Web site compared to non-affluent consumers, according to new data from Martini Media and comScore.
