Burberry, haute couture, Mercedes and BMW – News briefs
Today in luxury marketing – Burberry sales gain 9pc in Q1; In Paris, haute couture gets hotter; Mercedes takes rare backseat to Audi in race for US youth; BMW i8: one foot in the future.
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Burberry, couture, Audi and counterfeits – News briefs
Today in luxury marketing – Burberry boss faces revolt over $34M pay; Younger clients drive growth of couture; Audi plans aggressive series of plug-in hybrid launches; The value of luxury poseurs.
Burberry extends ad campaign awareness with video-enhanced email
British fashion label Burberry is promoting its autumn/winter 2014 campaign with an email blast sent to newsletter subscribers containing a behind-the-scenes video.
Audi, BMW, Burberry leveraging digital to transform businesses
NEW YORK – Brands that intend to stay relevant must embed digital in all aspects of their organization, according to a principal Forrester analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
Audi, menswear, Burberry, Italian fashion – New briefs
Today in luxury marketing – Audi draws up plans for range of electric cars: sources; Menswear embraces its feminine side; Burberry gives a garden party; Italy’s prime minister lends support to Italian fashion.
Luxury Daily, May 27, 2014 – Burberry, Louis Vuitton, Gucci make top 10 in L2 China study
Burberry, Louis Vuitton, Gucci make top 10 in L2 China study
Although luxury growth in China went from 21 percent in 2012 to 2 percent in 2013, L2’s latest China report asserts that the overall picture is rosier than this plunge suggests.
Oscar de la Renta, luxury retailers, Balenciaga and Burberry – News briefs
Today in luxury marketing – Oscar de la Renta names new CFO; Luxury retailers to rich surge, others struggle; Balenciaga sues Steven Madden, alleging “motorcycle bag” copy; Bailey’s first report card.
Burberry’s brand value rose 42pc since last year: report
British fashion label Burberry saw the largest growth in brand value among luxury brands this past year, according to a new report from Millward Brown.
Luxury Daily, May 22, 2014 – Burberry’s brand value rose 42pc since last year: report