Michael Kors, Brazil and Manolo Blahnik – News briefs
Today in luxury marketing – Tommy Hilfiger rushing to invest in Michael Kors; Brazil looks to boost apparel and textiles sector.
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Chanel lawsuit not likely to damage brand reputation: lawyer
French fashion house Chanel is being sued by a woman who got a ring stuck on her finger, but it is highly unlikely that the brand should suffer reputational damage, per a lawyer.
Reaching affluent consumers via mobile
While impeccable service, exclusive offers and personalized content are key elements for luxury brands, it is also important to recognize the customer’s on-the-go, connected lifestyle.
Luxury Daily, April 13, 2011 – New federal privacy bill poses challenges to marketers: DMA
Hermes, Brioni and Versace rank highest in reputation, prestige: Luxury Institute
A study by the Luxury Institute found that Hermes, Brioni and Versace rank highest in reputation and prestige compared with other luxury brands.
Luxury Daily, Feb. 23, 2011 – Chanel ignites ecommerce strategy with mobile-optimized Web site
Luxury Daily, Feb. 16, 2011 – Burberry, Bottega Veneta in-store experience gets mystery shopper thumbs-up
Cost-per-engagement online ads most effective metric for luxury brands: expert
An industry expert claims that luxury brands should be using cost-per-engagement metrics for their online advertising to ensure effectiveness and ultimately drive sales.
Bluefly expands repertoire with fragrance boutique
Online retailer Bluefly.com is expanding its product line by adding a designer fragrance boutique to its repertoire.
Burberry sets standard for engaging Generation Y: study
Burberry has reaped the benefits of digital experimentation, social media savvy and public relations acumen to earn the affection and dollars of young, digitally aligned consumers who will dominate the luxury market in years to come, according to L2 Think Tank.