Burberry courts Japanese consumers with live-streaming app
British fashion house Burberry is live-streaming its upcoming Prorsum women’s wear autumn/winter 2015 show thanks to a partnership with Japanese social application Line.
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Luxury Daily, February 6, 2015 – Burberry courts Japanese consumers with live-streaming app
Cartier, Burberry, Moschino and Audi – News briefs
Today in luxury marketing – Cartier to raise prices in euro zone after Swiss franc soars; What the Fu? Backlash for Burberry over Chinese scarf design; Moschino opens first US boutique in Los Angeles; Audi plans to roll out big SUV to challenge Mercedes GL.
Burberry, Gucci, BMW and Lanvin – News briefs
Today in luxury marketing – Burberry hit by falling sales in Hong Kong; Tom Ford for Gucci?; BMW sounds alarm over tech companies seeking connected car data; Lanvin spring campaign: Celebrating model offspring.
Yoox, Burberry, Alfred Dunhill and Fragrance Du Bois – Live news
Luxury Daily’s live news from Jan. 9 – Yoox offers educational path for tech-savvy students; Miami Design District continues to grow via Burberry opening; Alfred Dunhill keeps G. Lorenzi alive with temporary exhibit; Fragrance Du Bois aligns with women’s causes in the Middle East.
Miami Design District continues to grow via Burberry opening
British fashion house Burberry has opened a new store in the blossoming Miami Design District.
YouTube, Qatar, Burberry and China – News briefs
Today in luxury marketing – Luxury brands’ missed opportunity: YouTube; Qatar’s new airport offers luxury hub; Burberry opening store in Miami’s Design District; Foreign automakers taken to task in China over dealers’ bloated inventories.
Burberry, Net-A-Porter, Savelli and Kenzo Parfums – Live news
Luxury Daily’s live news from Dec. 19 – Burberry strengthens ties to Asia with Beauty Box concept store; Net-A-Porter pushes Porter subscriptions as first anniversary nears; Savelli continues work with Gemfields for ruby-encrusted smartphones; Kenzo Parfums stops traffic with decorated Flower bus.
Burberry strengthens ties to Asia with Beauty Box concept store
British fashion house Burberry is expanding the footprint of its Beauty Box concept store with an opening in Seoul, South Korea.
Burberry, Anya Hindmarch, Hennessy and Mr Porter – Live news
Luxury Daily’s live news from Dec. 15 – Burberry sticks to British heritage with spring campaign; Anya Hindmarch fosters consumer creativity with interactive sticker shop; Hennessy uses personalized engravings to promote holiday gifting; Mr Porter looks to ignite Christmas spirit.