Luxury Daily, March 1, 2012 – Burberry grabs eyes in multi-faceted Vogue display
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Fashion labels snatch up Vanity Fair Hollywood issue ads
High-end fashion and beauty brands grabbed real estate in Condé Nast’s Vanity Fair’s Hollywood Issue, one of the most highly-coveted annual hubs for print advertisements.
Trump Hotel Collection encourages lavish lifestyle through Live the Life campaign
Trump Hotel Collections is looking to reach more consumers through a multichannel campaign called Live the Life and is marketing its efforts through a new lifestyle Web site.
Luxury Daily, January 11, 2012 – Dior drives consumers in-store with specially-designed artist collection
Trump Hotel celebrates 15 years with $15,000 crystal-themed package
Trump International Hotel and Tower in New York is celebrating its 15-year anniversary by offering an extravagant crystal-themed package valued at $15,000.
Reading between the headlines: Making sense of the news in 2011
Reading between the 2011 Luxury Daily headlines shows that high-end marketers were increasingly interested in growing their social media networks and boosting mobile commerce and ecommerce transactions and will continue to do so in 2012.
Burberry is 2011 Luxury Marketer of the Year
British retailer Burberry has been named Luxury Marketer of the Year for 2011, the most prestigious award in luxury marketing. The first runner’s-up is lifestyle brand Ralph Lauren Corp. and the second runner’s-up is German automaker BMW.
Why the sudden obsession with luxury footwear?
The leading luxury department stores including Bloomingdale’s, Bergdorf Goodman, Neiman Marcus and Harrods have been pushing their shoe departments, leading experts to wonder why footwear is becoming a new obsession in the industry.
Neiman Marcus steps into Facebook commerce with shoe-sharing app
Department store chain Neiman Marcus paired with blog ThisNext.com to create Shoe Dish, the first Facebook application where consumers can share shoes with their friends and buy them on-site.
Jimmy Choo: Mellon departure may force redefinition of footwear brand
Following the abrupt departure of Jimmy Choo cofounder and creative officer Tamara Mellon and CEO Joshua Shulman, the footwear giant’s success and brand reputation will rely solely on their successors.