Burberry banks on existing brand fans with Details effort
British apparel and accessories house Burberry is relying on its brand name for an effort on Condé Nast men’s magazine Details’ mobile-optimized site.
British apparel and accessories house Burberry is relying on its brand name for an effort on Condé Nast men’s magazine Details’ mobile-optimized site.
Department store chain Neiman Marcus is giving consumers access to exclusive personalization through its ecommerce site.
Luxury Daily’s live news from March 10 – Burberry looks to Asia with new storefronts; Valentino shows sense of humor with Zoolander runway appearance; Audi celebrates creative risk taking through theater benefit; Trump Central Park offers mobile beauty bookings.
British fashion label Burberry is strengthening its Asian operations with a new Japanese store and a South Korean ecommerce partnership.
Luxury Daily’s live news from Feb. 23 – Burberry teases runway show livestream with cinemagraphs; Dolce & Gabbana refreshes Light Blue for summer; Porsche sparks childrens’ imagination with Playmobil model; Moschino plays off soda pop for spring pop-up at Printemps.
British fashion label Burberry is boosting awareness for its fall/winter 2015 runway show livestream with a series of social videos.
British apparel brand Burberry is using a banner advertisement to connect with consumers on British Vogue and W magazine’s mobile-optimized Web sites.
British apparel brand Burberry is showing the versatility of its handbags through a banner advertisement on travel publication Departures’ Web site.
Department store chain Barneys New York is capturing Burberry’s British appeal through digital efforts for an exclusive menswear capsule with the brand.