Roger Dubuis taps social media for billionaire lifestyle contest
Swiss watchmaker Roger Dubuis used Instagram and Facebook for a contest in which consumers sent in images that embody the billionaire lifestyle with a chance to win a trip to Monaco.
Search Results for: christian louboutin
Chloé pushes fragrance via multifaceted app, photo contest
French fashion label Chloé is marketing its fragrance L’Eau de Chloé through an engaging mobile application for the iPhone that includes product details, social media functionality, campaign images and a photo contest.
Top 10 Twitter handles of Q1
Luxury marketers took to Twitter during the first quarter of this year to engage consumers with behind-the-scenes news and links to digital branding such as Web sites, photos and videos.
Is Gucci wasting its time in the battle against Guess?
Experts doubt that Gucci has much to lose no matter what the outcome of its trademark-infringement battle with mass apparel brand Guess, but the question of whether or not the Italian fashion label is being overzealous is still up for debate.
Neiman Marcus drives foot traffic with Manolo Blahnik foursquare challenge
Department store chain Neiman Marcus is hosting a nationwide foursquare challenge tailored to its seasonal shoe and handbag event designed to drive foot traffic to retail locations.
Bentley, Luxury Collection build loyalty through auction
Starwood Hotels & Resorts’ Luxury Collection properties are offering loyalists an exclusive experience to tour Austria in a Bentley Continental, which may be the chain’s way to retain guests.
Garden Court Hotel leverages surroundings for tech-centric package
Garden Court Hotel is reaching out to brainy affluent consumers through its Geek Chic package, a promotion that combines tech-centric sightseeing and experiences in and around its Palo Alto, CA, property.
Cartier extends L’Odyssée campaign through multichannel efforts
French jeweler Cartier’s latest branding venture involves sharing its new short film “L’Odyssée de Cartier” via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.
Trump chooses digital for Warm Your Heart promotion
Trump Hotel Collection is choosing its Web site and social media to promote its new Warm Your Heart package, a collaboration with luxury jeweler Birks at its Toronto property.
What DiorMag says about the brand
French fashion label Christian Dior announced the launch of DiorMag, an online magazine that positions the brand as an innovative storyteller, entertainer and purveyor of the height of luxury products.