Search Results for: lvmh
Hermes, Alexander McQueen, Waldorf-Astoria and Facebook – News briefs
Today in luxury marketing – Regulators to decide if Hermes’ anti-takeover plan is legal; Sarah Burton tells British Vogue about Alexander McQueen; Waldorf-Astoria plans new location in Tel Aviv.
Luxury Daily, Jan. 4, 2011 – IPO could increase Facebooks marketing options for luxury brands
Reading between the headlines: Making sense of the news in 2010
Reading between the 2010 Luxury Daily headlines shows that high-end marketers were increasingly interested in ramping up their social media strategies in 2010 and that they will continue to do so in 2011.
Luxury Daily, Dec. 23, 2010 – Are online targeting regulations inevitable?
Luxury Daily, Dec. 22, 2010 – Luxury brands approaching revolutionary CRM innovations: expert
Tag Heuer employs young designers to reach new consumer base
Swiss watchmaker Tag Heuer succeeded in reaching a younger audience by holding a contest where eight teams of product design students constructed three watches interpreting the brand’s classic Monaco chronograph.
Luxury brands that do not implement SEO are in trouble
Search engine optimization is an absolute must for luxury brands looking to drive consumers to their Web sites and even in-store.
Louis Vuitton takes second place: Luxury Marketer of the Year
Louis Vuitton has taken second place in the 2010 Luxury Marketer of the Year awards based on a superb multichannel strategy that brings the history and prestige of the French fashion icon to life.