Hermes, Brioni and Versace rank highest in reputation, prestige: Luxury Institute
A study by the Luxury Institute found that Hermes, Brioni and Versace rank highest in reputation and prestige compared with other luxury brands.
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Luxury Daily, March 30, 2011 – Does Ralph Lauren have the French connection?
Luxury Daily, March 28, 2011 – Porsche takes new direction with multichannel campaign
LUXURY DAILY The News Leader in Luxury March 28, 2011; ***************************************** Category: Multichannel PORSCHE TAKES NEW DIRECTION WITH MULTICHANNEL CAMPAIGN https://www.luxurydaily.com/18035/ By Rachel Lamb Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share […]
Dior shoots film starring Kate Moss to promote lipstick
LVMH’s Christian Dior has nabbed British model Kate Moss to promote its Dior Addict lipstick with a short film to cause a commotion and drive sales.
Luxury Daily, March 24, 2011 – Do celebrity endorsers pay off for luxury brands?
Infringements and counterfeits are result of brand’s success: attorney
One of the biggest challenges that luxury brands face with counterfeiting is loss of business in terms of revenue. What should they do to get a handle on this?
Luxury Daily, March 23, 2011 – Infringements and counterfeits are result of brand’s success: attorney
Hermes, BMW and Dolce & Gabbana – News briefs
Today in luxury marketing – Hermes showcases luxury iPad 2 cases; Caught testing: BMW M3 Pickup; Dolce & Gabbana expanding in China; LVMH buys stake in Charles & Keith.
Tag Heuer to host first live Facebook Webcast for top-secret Apollo Project
Swiss watchmaker Tag Heuer is debuting the Apollo Project, what CEO Jean-Christophe Babin is calling its “most radical, out-of-the-box, totally mind-blowing innovation to date, ” via a live press conference from BaselWorld on March 23.
Matthew Williamson to extend customer base with Macy’s line
Matthew Williamson forayed into the mainstream retail sector with a line for Macy’s and since the economy is still fickle at best, it may not be such a bad idea for some prestige brands to stretch into a less-than-luxury realm.