The Ritz-Carlton, Washington, DC is encouraging politically-minded ultra-affluent consumers to experience the 2013 Presidential Inauguration through a hotel package priced at $100,000.
The rebranding of Yves Saint Laurent to Saint Laurent Paris will likely affect in the short term the brand’s relationship with its customers as they adapt to the new name for the French designer.
Travel brands including Waldorf Astoria, Mandarin Oriental, J.W. Marriott, Celebrity Cruises, Renaissance Hotel and Viking Cruises are making their print ads stand out in the October issue of American Express Publishing’s Travel + Leisure via multichannel touchpoints.
Italian label Valentino is upping the shopping experience on its ecommerce site through a new digital shoe boutique that it is leveraging with two online-exclusive items designed by the creative directors.
In collaboration with the Sexy Shoe contest, Fairchild Fashion Media’s Footwear News released a special print and digital issue with watermarked pages where consumers can watch exclusive videos from brands such as Jimmy Choo, Brian Atwood and Christian Dior.
New York department store Bergdorf Goodman is topping off its direct mail efforts for its 111th anniversary with a 56-page fall/winter shoe book that represents the aftermath of a large celebration.
Mandarin Oriental’s San Francisco property is marking its 25th anniversary through two packages meant to offer the best of the city and the hotel’s amenities.
WSJ. Magazine’s September issue not only boasted a notable fashion ad page increase, but saw a shift from men’s to women’s creative since last year’s issue from luxury advertisers including Ralph Lauren and Bottega Veneta.
High-end retail chain Saks Fifth Avenue sent its fall fashion catalog last week via direct mail, pushing apparel, accessories, beauty and its expanded shoe salon through in-house photography.
