Luxury Daily, April 5, 2013 – Saint Laurent sparks consumer curiosity with punk rock campaign
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Bergdorf touts accessories range in niche catalog
New York department store Bergdorf Goodman is flaunting its fashion savvy in the latest niche catalog that shows its range of designer shoes, jewelry and bags.
Neiman Marcus integrates social commentary with ecommerce guide
Department store chain Neiman Marcus is incorporating style tips from its Facebook fans into content for its online magazine InSite and an email campaign.
Barneys Warehouse to propel brand among millennials
Barneys New York’s new warehouse sale site will expand the retailer’s customer pool and keep up its status among the target audience, experts say.
Tod’s, Oscar de la Renta, Jaguar Land Rover and Alaïa – News briefs
Today in luxury marketing – Tod’s 2012 sales meet expectations; Inside Oscar de la Renta’s debut London store; Jaguar Land Rover earnings growth stalls on cheaper SUV; Azzedine Alaïa in scent deal with Beauté Prestige.
Luxury Daily, December 31, 2012 – Cartier is 2012 Luxury Marketer of the Year
Top 10 luxury brand mobile apps of 2012
Luxury marketers incorporated new technologies into branded mobile applications to wow their consumers, further engage with brand enthusiasts and boost mobile sales this year.
Marni, Audi, Kiehl’s and counterfeits – News briefs
Today in luxury marketing – Renzo Rosso buys Marni stake to boost multi-band conglomerate plans; Audi doubts 2013 profit growth on weak Europe; Price cuts hit Kiehl’s luxury image in Europe; Feds seize 89 counterfeit Web sites.
Bergdorf flaunts resort collections via mail magazine
New York department store Bergdorf Goodman is showing off its resort collections in a direct mail magalog that includes images of the collections along with editorial content.
Bergdorf Goodman reaches affluent homes via holiday catalog
New York-based department store Bergdorf Goodman is looking to boost holiday sales through a direct mail catalog meant to lure affluent recipients to the in-store experience.