Luxury Daily, December 9, 2013 – Dior balances heritage, botany in skincare range promotion
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Luxury Daily, October 15, 2013 – Van Cleef & Arpels channels heritage of luck to engage consumers
Net-A-Porter’s invite-only social app builds branded community
Online retailer Net-A-Porter is looking to increase engagement among brand enthusiasts and tech-savvy consumers through The Netbook, a new invite-only social network application available for Apple devices.
Spotify helps luxury brands build identities, engage with consumers
Luxury brands that create playslists and maintain a profile on Internet music provider Spotify can show off their identities and further engage with consumers through shared music interests.
4 myths about luxury marketing
Luxury shoppers are a highly lucrative, yet complicated demographic to capture. Because of their elusive nature, marketers may find it difficult to engage with these shoppers, especially on digital and mobile.
Luxury Daily, July 17, 2013 – Harrods partners with The Dalmore to sell $1.5M whiskey
Pinxter app aims to give brands direct access to customers’ wants
Pinxter, a new mobile application that allows consumers to upload images of products and get instant feedback from other users, will help luxury brands better understand their consumers’ opinions on apparel and accessories.
Harrods boosts foot traffic with new exclusive handbag exhibit
London department store Harrods is increasing foot traffic through the expansion of its luxury accessories department with The Handbag Narratives that rewards consumers with exclusive views and offers.
Luxury Daily, June 14, 2013 – Dior broaches fall collection with commercials, social media
Bloomingdale’s caters to Chinese shoppers via Bomoda sponsorship
Department store chain Bloomingdale’s is catering to its affluent Chinese customers through a sponsorship of Bomoda, a digital community for Chinese luxury shoppers.