Christopher Ward eyes target customers with branded magazine
British watchmaker Christopher Ward is looking to increase brand awareness through a magazine filled with content focused on the lifestyle of watch enthusiasts.
Search Results for: Taj
Luxury Daily, September 9, 2013 – Versace’s possible sale could spur more growth
Lexus creates interactive, branded space in Tokyo for fans to connect
Toyota Corp.’s Lexus International is creating a luxury experience space Aug. 30 in Tokyo’s Aoyama district for brand loyalists to interact with the automaker and each other.
Baglioni draws art enthusiasts with penthouse exhibiton
Baglioni Hotels’ Regina Baglioni, Rome is escalating the exclusive aura of its Roman Penthouse Suite by featuring 26 pieces from nine young and established contemporary artists.
Hugo Boss bolsters summer collection in shoppable drama
Hugo Boss is reaching out to consumers with its Shanghai Affairs shoppable video that intends to spike sales for and awareness of the summer collection.
Mobile, social video platforms proliferate, challenging marketers
Mobile and social videos have grabbed the attention of both consumers and brands. However, as the number of platforms continues to grow, it is becoming less clear where marketers should place their bets.
Hugo Boss eyes from-the-runway sales via Shanghai fashion show campaign
German label Hugo Boss is generating buzz for the May 30 live stream of its Shanghai, China-based Boss label runway show with a new video campaign that runs across digital, mobile and social media.
How to stand out in Baselworld’s over-the-top booth craze
Luxury watchmakers are attempting to out-build each other’s booths with giant structures and complex architectural designs at the 2013 Baselworld Watch and Jewelry Show April 25-May 2 in Basel, Switzerland.
Luxury Daily, February 14, 2013 – Michael Kors value proposition, physical market presence defined sales success
British fashion, Moncler, Lexus and US market – News briefs
Today in luxury marketing – Androgyny and minimalism to stalk London Fashion Week; Moncler to design outerwear for VistaJet Crew; Lexus tops J.D. Power’s most dependable car ranking; What recession? Americans regain a craving for luxury.