Leading Hotels ranked top brand in China: report
Global hotel brands often have a reputation that differs markedly across countries, reflecting the challenges inherent in scaling service, according to a new survey by the Luxury Institute.
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Abercrombie & Kent offers new family trips
Luxury travel company Abercrombie & Kent is reimagining its Family Journeys trips to refocus on the importance of family travel.
Luxury Daily, August 21, 2014 – Selfridges salutes masters of fashion with fall multichannel project
Top 10 brand social videos of Q2
In the second quarter of 2014, luxury marketers took new angles to filming video campaigns to show lifestyle, heritage and the inspiration behind brand codes and products.
Bespoke experiential marketing still best way to target ultra-wealthy: report
Luxury industry insiders appear to be less optimistic about the state of their business, according to a new report by Wealth-X.
Guerlain fuses heritage with current campaigns on new Tumblr
France’s Guerlain is aiming to increase its exposure among young consumers who may be unfamiliar with the LVMH-owned beauty brand’s heritage and products by creating a Tumblr account.
Luxury Collection, Peninsula targets holiday travelers in Financial Times supplement
Luxury hotel brands such as Luxury Collection and Peninsula Hotels and Resorts stood out among the pages of Financial Times’ “How To Spend It” magazine supplement sent to subscribers of the newspaper on the weekend of Nov. 16 and Nov. 23 to pique the interest of its affluent readers who may plan to travel for the holidays.
Cartier’s high-jewelry video inspires by exploring brand journey
French jeweler Cartier is exploring its high-jewelry collection through an immersive social video that takes enthusiasts on an animated adventure meant to symbolize the brand’s creative journey.
Top 10 luxury branding efforts of Q3
Luxury marketers in the third quarter of 2013 sought to reinterpret their image to appeal to new, younger consumers, while not straying to the point of dismaying core consumer bases.
Flexjet honors Learjet’s 50th anniversary, new aircraft via US tour
Fractional jet ownership company Flexjet is celebrating the 50th anniversary of U.S. jet manufacturer Learjet with a nationwide tour that lets guests explore the Learjet 85.