Robb Report’s August edition explores magazine’s pillars via content, ad space
Breguet, American Express’ Inspirato and Maserati looked to the advertising pages of Robb Report’s August issue to embody their audiences’ shared interests.
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Nordstrom places emphasis on customer service through new acquisition
Department store chain Nordstrom has entered an agreement to acquire menswear personal clothing service Trunk Club.
Veuve Clicquot travels to consumers with branded mail truck
LVMH-owned Veuve Clicquot is sending a branded truck around the United States and encouraging individuals to send hand-written letters to friends and family.
The CFDA, the Hamptons, Europe and Vogue – News briefs
Today in luxury marketing – CFDA looks to unify, acquires Fashion Calendar; Hamptons home sales rise as buyers find more inventory; Weak German data and fall at LVMH weigh on European shares; Peak Vogue: The September issue will be thinner this year.
Harrods crafts bespoke experiences for consumers with month-long series
British department store Harrods is bringing together a number of brands across categories for a bespoke event series.
Luxury Daily, July 17, 2014 – ROI of events exceeds all other marketing initiatives: report
Luxury Daily, July 15, 2014 – Neiman Marcus incentivizes Middle Eastern ecommerce through Borderfree, Visa
Richard Mille, Vertu tout innovative machines in Robb Report’s July edition
Watchmaker Richard Mille and smartphone manufacturer Vertu lent their mechanical designs in support of Robb Report’s “Elite Machines” July issue.
Maserati sees 323pc sales gain in first half of 2014
Italian automaker Maserati is continuing to break sales records in North America with the announcement that the month of June yielded the strongest sales during the brand’s 100-year history.
Luxury Daily, June 27, 2014 – South Korea boasts highest global credit card penetration: report