UGC and visual collateral potential answer to online fragrance sale woes: L2
Brands are still struggling to sell fragrances to consumers in the digital space, according to a new report by L2.
Brands are still struggling to sell fragrances to consumers in the digital space, according to a new report by L2.
Brands such as Ralph Lauren, Hermes and Giorgio Armani turned to WSJ. Magazine’s March edition to showcase their latest women’s collections to the publication’s discerning female audience.
Video is a costly but necessary component of a brand’s media buy, according to a new report from L2.
French couture label Jean Paul Gaultier is giving consumers a tour of its “factory” through the eyes of digital influencers.
U.S. jeweler Tiffany & Co. is partnering with Coty to bring a new line of fragrances to the market.
While in the process of selling a number of its prestige beauty brands to competitor Coty, Inc., Procter & Gamble reported a 9 percent decrease year-over-year in net sales.
The digital landscape is becoming more competitive for luxury brands, as the industry saw an average 9 percent improvement in online performance from the first to second half of 2015, according to a new report from ContactLab and Exane BNP Paribas.
As part of the merger between Coty and Procter & Gamble’s beauty business, 10 of P&G’s fragrance licenses will be transferred to Coty.
The fashion sector is the second largest polluter in the world after the oil industry, according to a new report by Fashionbi.