5 emerging trends in fragrance marketing strategy
When almost half (49 percent) of all yearly perfume sales are over the festive period, having the right launch strategy in place is vital to success.
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W magazine, Simon Malls launch nationwide model search
Simon Malls and Condé Nast’s W magazine are teaming up to scout new modeling talent at shopping centers across the United States.
Heritage Circle taps affluent Africans’ growing demand for prestige brands
Online retailer and members’ community Heritage Circle is celebrating the sophistication and achievement of high-net-worth African men by positioning its retail experience as inspirational over transactional.
70pc of new billionaire wealth in 2015 came from Asia: Wealth-X
As of 2015, the 2,473 billionaires around the world hold a combined wealth of $7.7 trillion, making them a small but powerful population in the global economy.
Luxury Daily, August 8, 2016 – Welcome to the new Luxury Daily
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Luxury Daily, August 2, 2016 – Ralph Lauren turns to TV to spotlight Olympic fashion
Top 10 apparel and accessories efforts of H1
The fashion industry is facing disruption, with heritage brands trying to navigate an increasingly fragmented runway calendar.
How will Burberry’s changing leadership impact the brand?
British fashion label Burberry’s terminated experiment of having Christopher Bailey serving as both chief creative and CEO holds lessons for others in the luxury sector.
W magazine’s June/July ad pages 90pc luxury brands
Brands such as Chanel and Gucci showed how their offerings fit into W magazine’s coverage of “the people, the places, the parties” found in the June/July issue.
Lower spending does not stop brands from highlighting Father’s Day
With Father’s Day around the corner, brands are taking steps to encourage consumers to show their appreciation with a finely crafted gift.