Giorgio Armani is leading luxury towards new paths
In a time of uncertainty and chaos, Italian fashion icon Giorgio Armani rapidly emerged as one of the few leaders to take a stand from the start.
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Armani Beauty refreshes fragrance campaign concept via casting
Italy’s Armani Beauty is putting a different spin on its romantically-driven advertising concept for a fragrance duo by casting a new couple in the lead roles.
Prada, Gucci, Bentley, Rolls-Royce and Armani – Live news
Luxury Daily’s live news from Jan. 7 – Prada debuts Lunar Year Capsule with documentary following top Chinese model home; Gucci supports alternative notion for art spaces with Seoul exhibition; Bentley, Rolls-Royce post record 2019 sales with new models; Giorgio Armani debuts billowy spot for spring summer 2020 collection; 1 week left – register for Luxury FirstLook.
Day’s wrap: Prada, Gucci, Bentley, Rolls-Royce and Armani
Luxury Daily’s live news from Jan. 7 – Prada debuts Lunar Year Capsule with documentary following top Chinese model home; Gucci supports alternative notion for art spaces with Seoul exhibition; Bentley, Rolls-Royce post record 2019 sales with new models; Giorgio Armani debuts billowy spot for spring summer 2020 collection; 1 week left – register for Luxury FirstLook.
Giorgio Armani debuts billowy spot for spring summer 2020 collection
The 45-second spot is styled as a dialogue between man and nature shot by Viviane Sassen in Tenerife.
Ferrari fuels elevated brand extension strategy via Giorgio Armani alliance
Italian automaker Ferrari is taking more control of its lifestyle extensions, looking to protect its brand equity through a more streamlined approach.
Giorgio Armani, ModiFace bring 3D AR to WeChat
Italian fashion label Giorgio Armani is catering to the growing online market for beauty in China by becoming the first luxury brand to incorporate 3D augmented reality makeup try-ons into its WeChat mini program.
Armani, Bond Street, luxury home incentives and Chinese millennials – News briefs
Today in luxury – Giorgio Armani to receive John B. Fairchild honor at WWD CEO Summit; How luxury took over London’s Bond Street; Perk for the ultrarich: Buy an $85M apartment, get a trip to space; Why most luxury brands fail with Chinese millennials.
Giorgio Armani asks brand loyalists to share legacy
Italian fashion label Giorgio Armani is sharing a look at its own heritage using the perspectives of longtime collaborators and ambassadors in a new video series.
Giorgio Armani reveals new side to masculinity in celebrity-fronted campaign
Italian label Giorgio Armani is showing a seductive yet sardonic side to masculinity in a new film starring actor Ryan Reynolds.